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Originally, there was a tacit agreement between the two not to raid each other by signing players who were already under contract with a team from an opposing league.
The AFL owners considered this an "act of war" and immediately struck back, signing several contracted NFL players, including eight of their top quarterbacks.
As a result of the negotiations, the leagues signed a merger agreement on June 9, Among the details, both leagues agreed to share a common draft in order to end the bidding war for the top college players, as well as merge into a single league after the season.
Los Angeles wasn't awarded the game until December 1, less than seven weeks prior to the kickoff;  likewise, the date of the game was not set until December Coming into this "first" game, considerable animosity still existed between the two rival leagues, with both of them putting pressure on their respective champions to trounce the other and prove each league's dominance in professional football.
Still, many sports writers and fans believed the game was a mismatch, and any team from the long-established NFL was far superior to the best team from the upstart AFL.
The Chiefs entered the game after recording an 11—2—1 mark during the regular season. Kansas City's high-powered offense led the AFL in points scored and total rushing yards 2, Wide receiver Otis Taylor provided the team with a great deep threat by recording 58 receptions for 1, yards and eight touchdowns.
Receiver Chris Burford added 58 receptions for yards and eight touchdowns, and tight end Fred Arbanas , who had 22 catches for yards and four touchdowns, was one of six Chiefs offensive players who were named to the All-AFL team.
The strongest part of their defense, though, was their secondary, led by All-AFL safeties Johnny Robinson and Bobby Hunt , who each recorded 10 interceptions, and defensive back Fred Williamson , who recorded four.
Their head coach was Hank Stram. The Packers were an NFL dynasty , turning around what had been a losing team just eight years earlier.
The team had posted an NFL-worst 1—10—1 record in before legendary head coach Vince Lombardi was hired in January Lombardi was determined to build a winning team.
During the preseason, he signed Fred "Fuzzy" Thurston , who had been cut from three other teams, but ended up becoming an All-Pro left guard for Green Bay.
In addition Lombardi also made a big trade with the Cleveland Browns that brought three players to the team who would become cornerstones of the defense: linemen Henry Jordan , Willie Davis , and Bill Quinlan.
Lombardi's hard work paid off, and the Packers improved to a 7—5 regular season record in They surprised the league during the following year by making it all the way to the NFL Championship Game.
Although the Packers lost 17—13 to the Philadelphia Eagles , they had sent a clear message that they were no longer losers.
His top targets were wide receivers Boyd Dowler and Carroll Dale , who combined for 63 receptions for 1, yards. Fullback Jim Taylor was the team's top rusher with yards, adding four touchdowns, and caught 41 passes for yards and two touchdowns.
Before the season, Taylor had informed the team that instead of returning to the Packers in , he would become a free agent and sign with the expansion New Orleans Saints.
Lombardi, infuriated at what he considered to be Taylor's disloyalty, refused to speak to Taylor the entire season.
Green Bay also had an excellent defense that displayed their talent in the NFL championship game , stopping the Dallas Cowboys on four consecutive plays starting from the Packers 2-yard line on the final drive to win the game.
Lionel Aldridge had replaced Quinlan, but Jordan and Davis still anchored the defensive line; linebacker Ray Nitschke excelled at run stopping and pass coverage, while the secondary was led by defensive backs Herb Adderley and Willie Wood.
Wood was another example of how Lombardi found talent nobody else could see. Wood had been a quarterback in college and was not drafted by an NFL team.
When Wood joined the Packers in , he was converted to a free safety , and went on to make the All-Pro team nine times in his year career.
Chiefs owner Lamar Hunt had founded the AFL, while Green Bay was widely considered one of the better teams in NFL history even if they could not claim to be founding members of their own league, as the Packers joined the NFL in , a year after the league's formation.
Lombardi was under intense pressure from the entire NFL to make sure the Packers not only won the game, but preferably won big to demonstrate the superiority of the NFL.
CBS announcer Frank Gifford , who interviewed Lombardi prior to the game, said Lombardi was so nervous, "he held onto my arm and he was shaking like a leaf.
It was incredible. One player who was really looking forward to competing in this game was Len Dawson, who had spent three years as a backup in the NFL before joining the Chiefs.
However, the Chiefs were also nervous. Linebacker E. Holub said, "the Chiefs were scared to death. Guys in the tunnel were throwing up.
In the week prior to the game, Chiefs cornerback Fred "The Hammer" Williamson garnered considerable publicity by boasting he would use his "hammer" — forearm blows to the head — to destroy the Packers' receivers, stating, "Two hammers to Boyd Dowler, one to Carroll Dale should be enough.
This is also the only Super Bowl where the numeric yard markers were five yards apart, rather than 10 as is customary today.
He mentioned the first Super Bowl's having "two dudes in rocket packs who flew around the stadium. I can forgive a lot of bad football as long as the game features two dudes in honest-to-God rocket packs.
The temperature was mild with clear skies. Both networks were allowed to cover the game. During the week, tensions flared between the staffs of the two networks longtime arch-rivals in American broadcasting , who each wanted to win the ratings war, to the point where a fence was built between the CBS and NBC trucks.
Of the 94,seat capacity in the Coliseum, 33, went unsold. For many years, only two small samples of the telecasts were known to have survived, showing Max McGee 's opening touchdown and Jim Taylor 's first touchdown run.
The NFL owns the broadcast copyright and has blocked its sale or distribution. After remaining anonymous and communicating with the media only through his lawyer since the recording's discovery, the owner of the recording, Troy Haupt, came forward to The New York Times in to tell his side of the story.
NFL Films had a camera crew present, and retains a substantial amount of film footage in its archives, some of which has been released in its film productions.
Once all the plays were located, NFL Films was able to put the plays in order and stitch them together while fully restoring, re-mastering, and color-correcting the footage.
Finally, audio from the NBC Sports radio broadcast featuring announcers Jim Simpson and George Ratterman was layered on top of the footage to complete the broadcast.
This footage was nearly all on film with the exception of several player introductions and a post game locker room chat between Pat Summerall and Pete Rozelle.
The Los Angeles Ramettes, majorettes who had performed at all Rams home games, entertained during pregame festivities and after each quarter.
Also during the pregame, the University of Arizona band created a physical outline of the continental United States at the center of the field, with the famed Anaheim High School drill team placing banners of each NFL and AFL team at each team's geographical location.
The halftime show featured trumpeter Al Hirt , the marching bands from the University of Arizona and Grambling State University , pigeons, 10, balloons and a flying demonstration by the hydrogen-peroxide-propelled Bell Rocket Air Men.
Summerall and Ratterman were forced to share a single microphone. The teams traded punts on their first possessions, then the Packers jumped to an early 7—0 lead, driving 80 yards in six plays.
The drive was highlighted by Starr's passes, to Marv Fleming for 11, to Elijah Pitts for 22 yards on a scramble, and to Carroll Dale for 12 yards.
On the last play, Bart Starr threw a pass to reserve receiver Max McGee , who had replaced re-injured starter Boyd Dowler earlier in the drive.
Dowler had injured his shoulder two weeks prior after scoring a third quarter touchdown; Cowboys defensive back Mike Gaechter had upended him several steps after scoring and he landed awkwardly.
McGee slipped past Chiefs cornerback Willie Mitchell , made a one-handed catch at the yard line, and then took off for a yard touchdown reception McGee had also caught a touchdown pass after replacing an injured Dowler in the NFL championship game.
On their ensuing drive, the Chiefs moved the ball to Green Bay's yard line, but kicker Mike Mercer missed a yard field goal.
Early in the second quarter, Kansas City drove 66 yards in six plays, featuring a yard reception by receiver Otis Taylor , to tie the game on a seven-yard pass to Curtis McClinton from quarterback Len Dawson.
But the Packers responded on their next drive, advancing 73 yards down the field and scoring on fullback Jim Taylor 's yard touchdown run with the team's famed Packers sweep play.
Taylor's touchdown run was the first in Super Bowl history. This drive was again highlighted by Starr's key passes. He hit McGee for 10 yards on third and five; Dale for 15 on third and ten; Fleming for 11 on third and five; and Pitts for 10 yards on third and seven to set up Taylor's TD run on the next play.
Dawson was sacked for an eight-yard loss on the first play of the Chiefs' next drive, but he followed it up with four consecutive completions for 58 yards, including a yarder to Chris Burford.
This set up Mercer's yard field goal to make the score 14—10 at the end of the half. At halftime, the Chiefs appeared to have a chance to win.
Many people watching the game were surprised how close the score was and how well the AFL's champions were playing.
Kansas City actually outgained Green Bay in total yards, —, and had 11 first downs compared to the Packers' nine. The Chiefs were exuberant at halftime.
Hank Stram said later, "I honestly thought we would come back and win it. On their first drive of the second half, the Chiefs advanced to their own yard line.
But on a third-down pass play, a heavy blitz by linebackers Dave Robinson and Lee Roy Caffey collapsed the Chiefs pocket. The wobbly pass was intercepted by Willie Wood.
This was "the biggest play of the game," wrote Starr later. Stram agreed that it was the critical point of the game. The Chiefs were forced to deviate from their game plan, and that hurt them.
The Kansas City offense totaled only 12 yards in the third quarter, and Dawson was held to five of 12 second-half pass completions for 59 yards.
Meanwhile, Green Bay forced Kansas City to punt from their own two-yard line after sacking Dawson twice and got the ball back with good field position on their own yard line despite a clipping penalty on the punt return.
McGee subsequently caught three passes for 40 yards on a yard drive. Taylor ran for one first down, Starr hit McGee for 16 yards on third-and, and a third down sweep with Taylor carrying gained eight yards and a first down at the Kansas City The drive ended with Starr's yard touchdown toss to McGee on a post pattern.
Midway through the fourth quarter, Starr completed a yard pass to Carroll Dale and a yard strike to McGee, moving the ball to the Chiefs yard line.
Four plays later, Pitts scored his second touchdown on a one-yard run to close out the scoring, giving the Packers the 35—10 win.
Also in the fourth quarter, Fred Williamson, who had boasted about his "hammer" prior to the game, was knocked out when his head collided with running back Donny Anderson 's knee, and then suffered a broken arm when Chiefs linebacker Sherrill Headrick fell on him.
Hornung was the only Packer to not see any action. Lombardi had asked him in the fourth quarter if he wanted to go in, but Hornung declined, not wanting to aggravate a pinched nerve in his neck.
After the game was over, a reporter asked Vince Lombardi about if he thought Kansas City was a good team. Lombardi responded that though the Chiefs were an excellent, well-coached club, he thought several NFL teams such as Dallas were better.
Sources: NFL. Note: According to NBC Radio announcer Jim Simpson 's report at halftime of the game, Kansas City led 11—9 in first downs at halftime, — in total yards, and — in passing yards Green Bay led 51—39 in rushing yards.
Bart Starr completed eight of 13 with no interceptions, while Len Dawson was 11 of 15 with no interceptions. Green Bay led 14—10 at halftime.
Green Bay had the ball five times, although only for a minute or so on the last possession; they punted on their first possession, scored a touchdown on their second, punted on their third, scored a touchdown on their fourth, and had the ball when the half ended on their fifth.
Kansas City had the ball four times — punting on their first possession, driving to a missed field goal on their second possession, scoring a touchdown on their third, and kicking a field goal on their fourth.
This means, in the second half, Green Bay led 12—6 in first downs, —58 in total yards, —25 in passing yards, and 82—33 in rushing yards the Packers won the second half, 21—0.
Starr and his late-game replacement, Zeke Bratkowski , were eight for 11 with one interception; Dawson and his late-game replacement, Pete Beathard , were just six for 17, also with one interception.
Each team had the ball seven times in the second half, although Green Bay's first possession was just one play and their seventh possession was abbreviated because the game ended.
Green Bay scored a touchdown on their first one play possession, punted on their second, scored a touchdown on their third, was intercepted at KC's yard line on their fourth just Starr's fourth interception of the year , scored a touchdown on their fifth, punted on their sixth, and had the ball when the game ended on their seventh possession.
Kansas City was intercepted on their first possession — Wood's return to the five set up Pitts' touchdown which made the score 21—10 — and then punted on each of their next six possessions.
Because this was the first Super Bowl, a new record was set in every category. All categories are listed in the NFL Fact book.
Source:  . Note: A six-official system was used by the NFL from through the season. These uniforms had the familiar black and white stripes, but the sleeves were all black with the official's uniform number.
From Wikipedia, the free encyclopedia. For other uses, see SBI. Main article: Kansas City Chiefs season. Main article: Green Bay Packers season.
The Linemakers. Sporting News. Retrieved February 4, Vegas Insider. New York Times. Retrieved June 9, Julian Edelman.
Mercedes-Benz Stadium. LII Nick Foles. Bank Stadium. LI Tom Brady. Von Miller. XLIX University of Phoenix Stadium. Malcolm Smith.
XLVII Joe Flacco. Mercedes-Benz Superdome. XLVI Eli Manning. Lucas Oil Stadium. XLV Aaron Rodgers. XLIV Drew Brees. Sun Life Stadium.
XLIII Santonio Holmes. Raymond James Stadium. XLII XLI Peyton Manning. Dolphin Stadium. XL Hines Ward. XXXIX Deion Branch. Dexter Jackson.
Qualcomm Stadium. XXXVI Louisiana Superdome. XXXV XXXIV Pro Player Stadium. XXXII XXXI Desmond Howard.
XXX Larry Brown. Sun Devil Stadium. XXIX Joe Robbie Stadium. XXVII XXVI Mark Rypien.